A Note from our Founder

Dear First in Sport Community,

Thank you for taking an interest in our brand. At First in Sport, our mission is to foster communities built on unwavering loyalty, strong camaraderie and meaningful tradition. We are excited to release apparel that blends public safety themes with the iconic aesthetics of professional Bay Area sports teams. Our goal is to create unique, high-quality apparel for fans and public safety professionals alike.

My journey in the fire service began in the Bay Area, in 2001, and I am deeply honored to continue serving today. The fire service is rooted in loyalty, camaraderie and tradition. There is a profound sense of pride in being part of a crew. In our profession, being "first in" means you are the first on the scene and the primary decision-maker; you set the tone and pace for the entire incident. I see a powerful parallel between a fire crew and a sports team. Both rely on practice, discipline, and execution to perform at their best as a collective unit. As a sports fan, I see that same energy and team spirit at every game. This connection inspired the creation of First in Sport—a brand that bridges these two worlds to build a community. The commitment of a crew and the camaraderie of a team live within all of us. Everyone has it in them to be first in!

Keep in touch and be ready, you don’t want to miss out!

Sincerely,

Nick Gracia

Founder, First in Sport